E-business Implementation Process at PT. Sinar Mas Agro Resources and Technology (SMART), Tbk

nama   :Trisusanti saragih
npm     : 13441124
prodi    : SI.C (sore)
m. kul  : implementasi E-bisnis

E-business Implementation Process at PT. Sinar Mas Agro Resources and Technology (SMART), Tbk

History of PT. Sinar Mas Agro Resources and Technology (SMART), Tbk

PT. Sinar Mas Agro Resources and Technology (SMART), Tbk is an agribusiness company with major commodities such as palm oil which is headquartered in the street M. H. Thamrin No. 51 Kav. 22 Jakarta 10350, with the president Muktar Widjaja. PT. SMART Tbk is a part of Golden Agri-Resources Limited (GAR), a palm oil commodity world who are in Singapore. PT. SMART Tbk was first established in 1962, when it was named PT Airlines Plantation Sumcama Padang Halaban, then new in 1991 changed its name to PT. SMART Corporation. In 1992, management adopted a policy to go public by listing its shares to the stock exchanges in Jakarta and Surabaya. The company has the vision of "to be the best". The company produces various types of products derived from palm oil, such as margarine, vegetable oils and shortening. PT. SMART Tbk Brand also oversees several similar products, such as Filma, Kunci Mas, Mitra Margarine, Delicio, PalmVita, etc. Filma can be said to be a superior product, because achievement 'super brand' that he achieved. However, the jargon of this company is the product with the brand margarine Margarine Simas. It will appear when consumers make the calling with the company, then you will hear a dial tone in tune with the lyrics "Simas Margarine ...". In 2005, PT. SMART Tbk began opening its website on the internet. The site contains a variety of things needed by the various parties. Such as for investors, provided information about financial reports, international prices, announcements, etc. For customers, this site exposes about the various types of products offered. In fact, the site provides information for job seekers. Furthermore, development and innovation continue to be done by PT. SMART Tbk in order to realize the company's vision

 e-business process analysis at PT. Sinar Mas Agro Resources and Technology (SMART), Tbk based layer:

Layer I (E-Business services - application layer)

1. Item for investors.

In this item, provided information regarding the annual report, quarterly results, international prices, plantation and production, information to shareholders, as well as the latest news announcements.

2. Items for Costumers

This item provides a range of products that can be consumed by consumers,The following advantages of the product. So that consumers can know the benefits of these products.

3. Items for Job Seekers

This item provides information about opportunities to join with this company. Including the necessary criteria to be working there.

4.Item Product Recipes

The company also pamper their customers by giving some recipes dishes that can be tried by the customer to use the product company

Layer II (System software)

system software used in PT. Sinar Mas Agro Resources and Technology (SMART), Tbk is a web based software system that is by building a website that will be a reference to the PT. Sinar Mas Agro Resources and Technology (SMART), Tbk to receive complaints, suggestions, as well as product development and marketing as well as promotional products. so it will be more accessible to the wider community.

Layer III (Transport/ network layer)

network layer associated with the company do

relation to related parties in running the company's activities include For investors, For consumers, those job seekers.

Layer IV (Storage/Physical Layer)

storage on the website owned by PT. Sinar Mas Agro Resources and Technology (SMART), Tbk includes a database is relatively large capacity as seen from the company and production runs. of course the company has taken into account the quality of storage.

Layer V (Content/data layer)

on the website of PT. Sinar Mas Agro Resources and Technology (SMART), Tbk will disclose all the information that needs to be published, as well as the addresses and numbers that can be contacted directly by the public. the website also features a wide range of product options that are managed by PT. Sinar Mas Agro Resources and Technology (SMART), Tbk so as to enable the public to obtain any information about its products more clearly.